Abi Mellor

Abi has earned her stripes in-house, in award-winning digital teams at the British Heart Foundation and Guardian Media Group and as an account director at digital agency Worth and at iCrossing looking after clients such as the Department of Health. 9 years ago she co-founded MOREVER, a creative agency specialising in visual storytelling for some of the UK's best loved charities and purpose-led organisations. She leads the team to deliver film, animation, design and interactive content that has a positive impact. Morever tell stories of hope, often working with people with lived experience. Abi is passionate about sharing creative insights with the charity community and supporting women in creative and marketing roles - running networking groups and speaking at events. She loves nurturing the next generation of creative leaders and building meaningful relationships with clients.