"The Purpose Awards champion power of creativity to make things better. They remind us that purpose done well still cuts through."

"Recognising and celebrating purpose and impact is as important as ever, as we strive to make the world a more gentle place to live."

"With so much political and societal division, against a backdrop of economic challenges, the Purpose Awards bring much needed positivity and unity. They are a chance to shine a light on the brands and campaigns that are making a real difference to the communities and the environment."

"The purpose awards demand strategic clarity from entries. They set the bar for how organisations can be a force for good in addressing society's biggest challenges, and continually raise it each year."

"The Purpose Awards are different because they focus on recognising work that creates real, measurable social impact, prioritising outcomes over surface-level creativity. They celebrate organisations and campaigns driven by genuine values rather than purpose as a branding exercise, and they centre lived experience by involving judges who understand the issues being represented. The awards bring together charities, brands, agencies, and grassroots groups in one space, valuing true collaboration and work shaped with communities, not just for them. Above all, they reward long-term, meaningful cultural and systemic change over short-term attention or buzz."

"The Purpose Awards are an important part of the movement to demonstrate to businesses that taking an effective purpose-led approach is a distinct and potent catalyst for brand growth. Purpose is not just about doing good, it is about demonstrating what a brand stands for in a way that is memorable, authentic, distinctive and emotionally resonant – which we know builds affinity, trust, advocacy, and growth. The Purpose Awards is an important platform from which to shout about this."

"Purpose is under pressure but it remains a really powerful differentiator and has the power to create lasting change - we must celebrate this. They stand out because they really challenge brands to demonstrate they have the right to play in this space."

"The Purpose Awards highlight what our industry can achieve when it puts people first. They stand apart because they celebrate meaningful progress and the teams who commit to doing something that lasts beyond a campaign window."

"These are the awards for people who have leveraged the power of creativity to leave the world in a better place than they found it."

"To inspire and champion those who are trying to drive truly enriching effectiveness in the industry"

"The Purpose Awards are important because they reward work that delivers real-world impact, not just creative excellence. They stand out by holding purpose-led campaigns to a higher standard‚ judging not only the idea and execution, but the authenticity, accountability, and measurable change behind the work. In an industry crowded with awards, the Purpose Awards recognise work that genuinely makes a difference, not just headlines."