Jo White

I've been privileged to work with some of the world's biggest brands and most exciting start-ups over the last 25y. In my early career, cause-led campaigning was purely charity or public sector briefs or my own out-of-hours activism but increasingly business is the driving force for social change and some of my proudest work is in that space. My two kids are my toughest clients of all now - how will they judge my work and the legacy our industry is leaving for them to inherit?