Carol Chan

Carol Chan is an award-winning marketing strategist and the Founder of Comms8 and InfluenConnect, pioneering cross-cultural brand storytelling and data-driven influencer marketing. As a judge for the UK Effie Awards, MMG Awards, and DMA Awards, she champions purpose-led campaigns, diversity, and impactful storytelling that foster inclusivity and cultural intelligence in marketing.  She is also the Founder of IOCMP (International Organisation for Content Marketing & Partnerships), which is dedicated to shaping ethical standards in influencer and content marketing. A sought-after speaker, Carol has delivered talks at Cannes Lions, Marketing Society Digital Day, Social Media Week London, and ICCO Global Summit, reinforcing her role in shaping the future of ethical and inclusive marketing.