23red

23red is a leading, purpose-driven creative agency on a mission to change behaviour for the better - by ‘better’ we mean ‘better for people, better for society, better for the planet’ and it’s a mission on which everyone at 23red works passionately to deliver. Over the past year, our results have landed with impact: we placed cancer awareness self-care labels in 400k items of Morrison’s underwear for the NHS, motivated 16,000 residents in flood risk areas to devise flood plans for DEFRA, tacked smoking-related litter for Keep Britain Tidy resulting in 89% of ad viewers expressing increased likelihood to dispose of their butts responsibly, forged a partnership between This Girl Can and Strava leading to 30k women making their comeback to exercise and embracing activity challenges, and confronted the stigma surrounding loneliness in 18-24s by securing 18 in-kind partnerships for DCMS, including Tinder. These campaigns have garnered numerous award nominations and wins, while our expertise on behaviour change has been shared on prominent stages from the Cabinet Office to Cannes, enriching the industry. Moreover, our team has expanded by 20%, with each member benefiting from an average of 62 hours of training, enabling us to maintain our Platinum IPA status. Furthermore, we've actively supported industry initiatives such as All In, Advertising Unlocked, and Ad Net Zero.