Back to School with Boots and The Hygiene Bank

Client: The Hygiene Bank

Having access to basic daily hygiene essentials like soap, shampoo, toothpaste is

something many can take for granted, and hygiene poverty is a reality that many people - and families are facing. Boots and its charity partner, The Hygiene Bank launched their Back to School campaign for the second year running. The aim was to sensitively spotlight the effect on hygiene poverty and raise awareness of how people can help those in need by donating hygiene essentials via easy drop off points in Boots stores. The campaign resulted in tangible action. With an incredible 50% increase in product donations in stores YOY, and earned editorial coverage reach of 68 million.