Big Give's Christmas Challenge 2023

Client: Big Give

Big Give is the UK’s leading match fundraising charity and has raised over £280m for good causes in the last decade. At a time when Britain was facing an acute cost of living crisis, the Big Give team tasked Shape History & Soho Communications to help them supercharge their Christmas Challenge 2023 and fundraise more than ever before for charities across the UK.

And we didn’t just surpass 2022, we absolutely smashed it! 

In just one week, our campaign - inspired by Wes Anderson and featuring the dulcet tones of acclaimed actor, Jeremy Irons - raised over £33m from 94,000 donors, achieving over 370m opportunities to view through an integrated campaign including national press coverage, OOH placement, & online celebrity support.