Built On Better

Client: Travis Perkins

The construction industry’s historical reputation as unwelcome to people from different backgrounds, has led to a talent drain. To address this, Portland worked with Travis Perkins to form the Construction Inclusion Coalition, convening leaders from 11 businesses across the industry, united by a vision to improve diversity, equity and inclusion in order to truly attract new talent. Portland supported to establish and build the coalition over 12 months before leading on an external launch to acquire even more industry members. Our work covered establishing the coalition goals, structure and governance, development of its brand identity, creative assets, and an integrated communications strategy to maximise awareness at launch.