Digital Poverty Alliance Peak Visual Merchandising

Client: Currys

This Christmas, Team ITG supported Currys and their brand charity partner, the Digital Poverty Alliance in creating engaging festive store-window-theatre that empowered customers and colleagues to donate to the many children and families living in digital poverty in the UK and across the globe.

Team ITG supported the campaign end-to-end, from the initial creative concept – Light Up Futures this Christmas - through to overnight installations across multiple stores across the country. The outcome has seen a seismic £70k in raised for the Digital Poverty Alliance that has allowed them to handle, manage, and deliver the following for people living in digital poverty: - 2063 total received applications. - 1373 Verified Applications. - 587 Laptops Sent to people in digital poverty (increasing monthly).