Enough - Violence against Women and Girls

Client: Home Office

Violence against women and girls (VAWG) is endemic in the UK, with 75% of UK women having experienced harassment or violence. Yet only 4% have reported it, bystanders intervene in just 10% incidents, and 40% of young men struggle to identify some types of sexual harassment. Our campaign needed to shift the harmful societal attitudes that enable VAWG and challenge perpetrator behaviour.