Hate Hurts Wales - Stand Up to Hate Crime Together

Client: Welsh Government

There were over 6,000 reported cases of hate crime in Wales last year. Every one of them hurt somebody. What we also need to understand is that hate hurts us all.

We know of course that even one act of hate is one too many. But we also know that there are myriad acts of kindness and humanity in Wales every single day. Our campaign seeks to engage that fundamental sense of national decency and recruit the weight of public opinion against all forms of hate crime. Attitudes and behaviours do change when there is societal and peer pressure against them, which we have seen with drink driving and smoking in public places. Behaviours that were once accepted and even ‘cool’, can in time, be regarded as shameful and even embarrassing.

Wales may be a small country, but it is also a very proud nation and one that is slowly growing in confidence. Any form of hate crime or prejudice is a stain on that national pride and confidence. We want everyone to see that hate will not be tolerated in Wales and that it is part of our individual responsibility to stand against it.