Just a Period

Client: Wellbeing of Women

Millions of women and girls experience severe period pain or heavy bleeding, but many are told it’s “just a period”. Wellbeing of Women asked Lark to devise an empowering, educational campaign to tackle this stigma and help women get the advice and treatment they need.

Despite a tight timeframe and budget, we delivered a complete campaign package, including a hero video focusing on four women and the life-changing impact periods can have, plus separate case study videos for each of them.

We also created a number of articles for a new online periods ‘hub’, social adverts, a TikTok video and social media toolkit for women’s health influencers. The majority of the campaign visuals were sourced from the experiences of hundreds of women through Wellbeing of Women’s online community.

In October 2023, just one month after launch, all major targets set by the charity had been beaten. Feedback from their audience was overwhelmingly positive and the campaign gave Wellbeing of Women greater engagement than any of their previous communications.

We didn’t have the luxury of the TV ads, DOOH, radio or other typical advertising platforms that we’d have for other clients. But we still produced a campaign that exceeded all its targets.

Most importantly, it’s helping thousands of women and girls understand that severe period pain and heavy bleeding isn’t normal, they shouldn’t be dismissed, and that help is out there.

We’re incredibly proud that, together, we managed to achieve so much.