Kindred

We started delivering positive change campaigns over 25 years ago. Back then, most of our work was for Government departments, tackling issues from educational attainment to age discrimination in the workplace. This taught us the power of communications to make real change and we’ve built a business applying our passion for purpose to a range of brands and organisations. We’ve tackled loneliness, increased EV ownership, improved financial wellbeing and much more. 

In 2023, these real-world impacts led to our new brand positioning: Positive Change is Serious Business. Our objective over the past 12 months was to demonstrate the serious benefits of positive change communications for people, communities, good businesses, and the planet. The impacts we’ve made include encouraging 4.9m people to waste less food, reclaiming Christmas Jumper Day for Save the Children, and prompting 68% of un-arrested child sexual abuse offenders to reconsider their horrifying urges. 

The serious business doesn’t stop with our campaigns. We’re serious about running an agency that walks the talk and sets the standard for how a responsible business should be run. We’ve delivered a host of initiatives to benefit our people and lead the industry, as part of our commitments as a B Corp. And we’ve reaped commercial rewards in the process, growing our profits by 31%.

We’re proud to be a pioneer of purpose-led PR, but we don’t live on that heritage alone. The past year has seen us continue what we started by taking positive change to the next level.