Movember Sport the Signs

Client: Movember

Office of National Statistics (ONS) data revealed the shocking fact that three out of four suicides in the UK are men. So we were tasked by men’s health charity, Movember, to raise awareness around men’s mental wellbeing on World Suicide Prevention Day (10th September) as part of a wider integrated marketing campaign. They wanted to educate people on the early signs that may indicate someone is struggling with their mental health, driving traffic to their ‘Spot the Signs’ landing page that is designed to equip people with the knowledge, tools and confidence to reach out to loved ones to prevent them reaching crisis point.