Pick Your Side

Client: KFC UK & Ireland

Cats or Dogs? Barbie or Oppenheimer? These might not sound like environmental questions, but at Hubbub we’re all about cutting the environmental fluff to inspire action. Our #PickYourSide campaign tested whether new voting bins could tackle litter and get people talking rubbish.

Through an 8-week litter campaign in Manchester and Southampton last summer we saw how engaging questions and public debate could cut through the noise and change behaviours around a tricky topic. We made waste management cool (well, almost…).

After going viral online, polling in October 2023 showed that 15% of people in the UK alone (10 million people!) had seen our bins, but they weren’t just a gimmick – they also reduced food and drinks litter within 20m by 60-70% according to independent, scientific surveying by environmental tech company Ellipsis Earth. 

So, now what? We’re refining the design and looking to spark more debates on streets near you as we look to scale up, big.