Porter Novelli

‘First-mover’ status can be a hindrance if you don’t stay ahead of the game. This was our challenge. As one of the first agencies to be built around purpose, we had to reinvent our purpose-led proposition to maintain relevant in today’s world. This meant not just reviving the business, but completely transforming it. It took everything, everyone and no stone was unturned. Radical change takes radical action and we put our people at the heart of the solution and turned the company around. We reframed our proposition externally and ran this through the business internally, taking much more accountability for our own purpose and drive. They say build it and they will come, so this is what we did. And they are coming – our results speak for themselves as we gradually started to retain, grow and gain new clients. The first mover had the final say.