Project Heid: a new form of ‘graphic design’

Client: Endura

For relatively unknown Scottish cycling brand Endura, W Communications boldly transformed trauma in the name of awareness of complicated helmet technology. Featuring four real life brain injuries, authentic CAT scans and doctor’s neurological notes, our highly creative take on ‘graphic design’ captured media attention across 9 countries, opened new retailer conversations a far afield as Japan and even inspired a professional Dutch cycling team, Jumbo Visma to change their own helmet design for the season ahead. Medically credible from beginning to end, ‘Project Heid’ not only powered the brand’s most successful product launch in years but also represented our partner, The Brain Charity’s most successful public awareness campaign in five years.