Rewilding Mode

Client: Husqvarna

The idea is as simple as it is ambitious, creating the largest nature reserve in Europe – one lawn at a time. Rewilding Mode is the world ́s first feature designed to rewild private gardens so pollinators can thrive. Using state-of-the-art radar technology, the mowers were programmed to leave 10% of each lawn uncut, creating small nature reserves for pollinators. The innovation turned Husqvarna’s entire European fleet of 150,000 Husqvarna robotic lawn mowers into fighters for biodiversity. 

Featured in over 200 major outlets like Fast Company and Forbes, it has touched 218 million people across 20 countries, achieving a PR value of 50 million Swedish crowns. Notably, 8.5 million customers engaged, and over 3 million viewed our YouTube film, shedding new light on what can be achieved by simply saving 10% of your lawn. The true victory? Over 267,000 square meters of lawn have transitioned into habitats for pollinators, with numbers growing daily. The goal is to keep increasing this area designed for pollinators, and for that to also work as a conversation starter when talking about what the perfect lawn may be.