Safe Spaces Now - In Music

Call For Change. Be The Change. Inspire Change.

Over 40% of women under 40 have experienced sexual harassment at a live music event.

One of the fastest-growing, most progressive and culturally-significant UK festivals, Strawberries & Creem, partnered with UN Women UK to create a purposeful, non-profit, world-first ‘Safe Spaces Now - In Music' initiative.

The nationwide campaign called on the music industry to tackle abuse, sexual harassment, and make their spaces safer for women and marginalised groups.

A co-written Open Letter demanding sector-wide change and Pledge for businesses to commit to action was signed by 1,000+ leading figures including Glastonbury, All Points East, DICE, Ellie Goulding, Anne-Marie, Mabel, MNEK, Rudimental, Clara Amfo & Laura Whitmore.

The campaign successfully raised much-needed awareness, generating blanket media coverage including interviews across 12 major TV news channels & radio stations.

Media Reach - 11.1bn Online Readership - 6.89bn

In September 2021, Strawberries & Creem became the first festival to successfully implement ‘Safe Spaces Now’ onsite measures.

These included a zero-tolerance policy on sexual harassment, Code of Conduct for attendees, specific staff / security training, and UN Women UK tent with ‘Guardian Angels’ across site offering advice and support.

Bound by a shared set of values, this authentic partnership provides a cultural platform and blueprint to effectively drive much-needed systemic change through the music and events industry. Other festivals including Glastonbury, All Points East, Eden Project, and Association of Independent Festivals (AIF) have signed the Safe Spaces Now - In Music Pledge to implement similar measures.