Suds in Schools

Client: smol

"Imagine not being able to afford the basics to keep yourself or your loved ones clean. That’s hygiene poverty, and it has a heart-breaking impact on children’s health, wellbeing and in particular, their education - leading to absence, bullying and loss of self-esteem.  

Together with household and personal care cleaning brand, smol, we set out to support schools and families by not just pushing awareness of the issue but to raise funds to provide a solution within schools themselves. 

Based on insight and research amongst teachers and parents in the UK, smol’s Suds in Schools project provided free mini-laundrettes in schools across the UK, installing a washing machine/dryer and providing all the laundry detergent needed to launder uniforms and sports kits for however long families and schools need it. 

Timed to coincide with the start of the new 23/24 school year, an earned media driven crowdfunder campaign raised enough money in just two weeks to fund over 35 Suds in Schools and has opened conversations between smol, The Royal Foundation and Donate to Educate about its ongoing development as it looks to reach 75 schools by the end of 2024."