The 5G Christmas Carol

Client: Vodafone

5G technology, reliability, speed… we’ve heard it all before from telecoms clients. Unfortunately, these features aren’t new or fresh and it’s hard to excite audiences with such functional (and dull!) messaging.

We wanted to show the emotional power of technology delivering joy in a way that hasn’t been seen before. Tin Man’s campaign for Vodafone featured a heartwarming 5G rendition of Christmas carol, Silent Night, sung (as a surprise to her sister) by a former singer who lost her voice box to cancer. Using technology, we, quite literally, ‘gave voice’ to 5G. It was made possible by the innovative use of clever tech, the speed and reliability of Vodafone’s 5G and the dulcet tones of Love Actually’s Martine McCutcheon to really dial up the festive feel good. And we secured over 200 pieces of coverage and 6.1m social impressions. The campaign significantly boosted Vodafone’s positive reputation, shone a light on the brand’s tech for good platform ‘Together We Can’ and brought a dose of festive warmth to an otherwise functional tech brief.