The Big 180 campaign Prostate Cancer UK & Paddy Power

Client: Paddy Power

It wasn’t just Luke Littler who had a life-changing World Darts Championships – Prostate Cancer UK received the biggest-ever charity donation in sports’ history… a massive one million pounds.

This transformational amount of money marked Paddy Power’s first year as the headline sponsor of December’s WDC at Ally Pally and came thanks to players throwing a staggering 941 ONE HUNDRED AND EIGHTYs.

The partnership also proved lifesaving with a whopping 136,000 men encouraged to check their prostate cancer risk on PCUK’s website - 71% of whom discovered they were high-risk. Paddy’s power for reaching parts PCUK couldn’t had never been more important.