The Chat: the UK’s first WhatsApp drama series by

Client: Breast Cancer Now

For not for profit Breast Cancer Now, W Communications and BMB created an innovative ‘first’ to provoke much-needed conversation around Women’s healthcare and breast cancer diagnosis. Dramatising the heart- breaking reality of a diagnosis, our WhatsApp drama series commanded 23 minutes of Women’s Hour airtime, caused TV’s Good Morning Britain presenter Ranvir Singh to well up live on air and most importantly saw the charity’s biggest ever increase in support enquiries online.