The Govox Schools Mental Health Programme

Client: Govox

One in 14 children have attempted suicide by the age of 17. Govox, which offers a mental health support platform, wanted to help address the issue. Developed in conjunction with NHSx and Kings College London, Govox is designed to identify those who are silently suffering from mental health problems. Sadly, many state schools do not have the budget for a paid solution such as Govox.

To address this, we created the Govox Schools Mental Health Programme - offering the platform free of charge to up to 1,000 UK secondary state schools. To demonstrate the need, we investigated publicly available data and found that teen suicides has increased by nearly 50% in the past decade. Figures which had previously been barely reported in national media and, if it were not for the campaign, were likely to have continued to have gone underreported. The campaign was raised in Prime Minister's Question time - prompting calls for the Government to do more on teen mental health. The schools campaign gained the official support of the Education Secretary and was praised by the Prime Minister during PMQs. So far, around 14,000 pupils are actively using Govox. Thanks to the campaign, website traffic increased by over 100% and the launch directly led to over 3,500 new, paid users, as well as a current pilot that is set to see an additional 18,000 join.