The Great British School Trip

Client: Hyundai

Timely, authentic and change-making, this initiative is the largest of its kind that supports children in experiencing and enjoying school trips, at a time when school trip funding is at its tightest. The Great British School Trip, powered by Hyundai, is a sustained CSR initiative that has quickly grown to eclipse any other brand activity in the school trips space. In just over 18 months of activity, the authenticity of the initiative has been proven time and time again, with over 60,000 schoolchildren having experienced a school trip, some for the very first time within their educations.