Unearthing The Green Gap

Client: Grow To Know

For not for profit, Grow to Know, W Communications took on the institutionalised world of horticulture to force inclusion and make gardening more accessible for people regardless of race, gender, age, or socioeconomic background. With a strategy of royal disruption over permission, we rocked the very ground beneath the establishment’s feet to such an extent, UK Parliament took notice within 72 hours of our launch and King Charles’ ears were ringing IRL. Unveiled to the world as ‘The Green Gap’ – our tiny show garden and thought-provoking data-led campaign was delivered on a budget of £0. Perfectly illustrating the stark disparity in access to communal public green spaces between privileged and underprivileged Londoners.