Unstoppable FC

Client: The LEGO Group

One year on from a successful UEFA WOMEN’S EURO sponsorship, the LEGO Group was looking for a way to continue to inspire girls' confidence to play their own way. So we created Unstoppable FC - uniting WSL's shining stars to empower young girls nationwide. Through partnerships with WSL clubs we organised workshops for 8-11-year-old girls. Dubbed 'Buildbackability', these sessions were a unique blend of football drills and LEGO challenges, offering a hands-on play experience with celebrated athletes for hundreds of girls. Many thousands more were reached through inspiring content featuring players' personal stories of resilience and self-belief along with guidance for parents in supporting their daughters in building creative confidence, inspired by their football idols. With a huge reach across earned, owned and paid channels and significant uplifts in brand perception amongst core audience, this campaign was a celebration of the transformative power of play in challenging gender norms and fostering essential life skills.