Up to Good' For Big Issue Vendors

Client: giffgaff and The Big Issue

According to a 2022 Ofcom report, digital exclusion is highest among people like Big Issue vendors, who are in low socio-economic groups. Having access to technology like smartphones is proven to help people affected by poverty, by increasing their connectivity while upping their skills and confidence. And in this instance, by helping vendors take card payments in an increasingly cashless society, which saw 17 billion contactless payments made in the UK in 2023. The campaign received almost 250 pieces of coverage and reached over 300 million people.