VaxCam: A behaviour change campaign to get young Londoners jabbed

VaxCam was a pro-bono, proactive campaign from Ketchum UK and the Mayor of London to encourage young Londoners to get their Covid vaccination. The creative was simple: we reminded people of everything they love and miss about London, everything they could help bring back by getting a simple jab. By using entertainment, not fear, we saw a boost in people getting their jab and did our small bit in the fight against Covid-19.