Workplaces of Wales. Let's get it sorted.

Client: Welsh Government

Already the best in the UK for domestic recycling and third best in the world, Wales is taking another important step towards reaching zero waste and tackling climate emergency, with the ambition to become global number one in recycling.

From 6th April 2024 the law will change making it mandatory for all businesses and public organisations to sort their waste for recycling. The ‘Workplace of Wales. Let’s Get it Sorted’ campaign aim is to inform all businesses.

The second objective is to engage; and we do that with a simple rallying cry - Let’s Get it Sorted. Immediately this feels less like a dictate from above, and more like something we are doing together for the benefit of everyone in Wales.

Wales is a very proud nation and in terms of the environment it has every reason to be. In 2014 it became the very first nation to declare a climate emergency. In 2022 Newport was acknowledged as the most successful city in UK in terms of its waste recycling, so our campaign is designed to breathe oxygen into a movement that helps build that sense of national pride.

We do that by showing each sector doing its bit in working towards a greener Wales - each execution capturing the character of Welsh industry, in a quirky and patriotic way.