Mirjam Peternek McCartney

Mirjam Peternek-McCartney is the CEO of travel PR and content agency Lemongrass. Her innovative leadership has driven Lemongrass to win multiple awards for the agency's new approach to travel communications, blending the creativity and storytelling of PR with the strategic strength of data insights. In 2023 Lemongrass became an accredited B Corp and won the prestigious Sunday Times Best Places to Work Award. As one of the industry's leading figures, Mirjam regularly speaks at global travel events and on industry podcasts and is on the board of Travel by B Corp.