Sam Williams

Sam is co-founder and co-CEO of social purpose agency Barley Communications. Coming from a finance background, Sam combines a love of data and strong analytical skills with a keen interest in human behaviour to develop brand and communications strategies that deliver maximum impact and change behaviour. Sam has been able to channel her passion for the environment and social justice to deliver award-winning work for Barley's clients. She has been the driving force behind successful integrated campaigns covering issues from improving recycling, access to food and music therapy to consumer protection and sustainable fashion.